4. Wild Card
Public Relations Techniques in Korean Pop Music The Korean Wave (Hallyu) refers to the growing popularity of Korean culture through the exportation of pop culture (such as entertainment, music, fashion, TV dramas, and movies). This expansion of Korean culture across the globe has attracted millions of people to the "Seoul" of Korea. From the biggest artists in KPOP to blockbuster K-dramas, the Korean Wave of influence has dominated the western hemisphere. How has South Korea succeeded in the global domination of pop culture? It doesn't appear to have effected every person in North America, so how does this wave continue to grow? South Korean does an exceptional job promoting each pop culture influence to an outside market through strategic marketing and public relations techniques. Two of the most successful pop culture advances in South Korea include K-pop music and K-drama (television and movies). Between these two popular entertainment industr...
